Social Media Manager / Concept (all genders)

  • Location

    Munich

    Frankfurt / Main

  • Employment level

    Direct entry

  • Function

    Other

  • Working time

    Full time

We deliver digital marketing solutions. With a passion for aviation, Oscar Bravo is driving the Lufthansa Group to be a leader in digital marketing. We do this in-house through innovative and creative intrapreneurship. 

We deliver digital marketing solutions. With a passion for aviation, Oscar Bravo is driving the Lufthansa Group to be a leader in digital marketing. We do this in-house through innovative and creative intrapreneurship. 

Tasks

We are looking for YOU – Social Media Manager / Concept  – to join Oscar Bravo. Translate brand, campaign and business topics into social-first ideas for Lufthansa Group. Advise clients and guide concepts from strategy to delivery using platform, culture, and performance insights. 

What you’ll do:    

  • Develop distinctive social-first ideas, recurring formats and editorial concepts for Lufthansa Group brands
  • Translate brand, campaign and business topics into relevant narratives for TikTok, Instagram, YouTube, LinkedIn and emerging platforms
  • Turn cultural trends, community insights and platform behavior into creative opportunities for brands
  • Develop clear concepts, narratives and production-ready briefings for Content Creators, Copywriters, Art Directors, Editors and Motion Designers
  • Advise clients proactively and challenge briefs when ideas are not social-first or platform-relevant
  • Shape recurring content formats and editorial systems
  • Guide concepts through production and review creative output
  • Present ideas and recommendations confidently to clients
  • Collaborate closely with other teams

 

Behind the scenes

Our Offices in MUC & FRA

If you enjoy office work, you'll love our House of Communication in Munich, awarded the Handelsblatt Mindshift Award for its innovative blend of art, technology, and open spaces. Our Frankfurt office is at the airport, near the Lufthansa Base and Aviation Center, ideal for aviation
enthusiasts.  

#OscarsOnTour

With our aviation expertise, we create content that highlights new Lufthansa products like the Dreamliner and Business Class, as well as cities like San Francisco, Rio, and Singapore, all supported by our amazing Lufthansa crew.   

Meet the Oscars

We are passionate travel storytellers with diverse experience across corporate, agency, freelance, and start-up environments. Our team combines expertise in marketing and aviation, making us uniquely equipped to create distinctive content and tell the best aviation stories. 

Benefits

Flight privileges,Subsidized public transport,Employee events,Hybrid working possible,Flexible working hours

Flight privileges, Subsidized public transport, Employee events, Hybrid working possible, Flexible working hours

Requirements

What you’ll need: 

  • Several years of experience in social media, editorial, creative strategy, content conception or a comparable agency role
  • Proven ability to develop social-first formats, campaign ideas, editorial concepts and platform-specific narratives
  • Strong understanding of TikTok, Instagram, YouTube and LinkedIn, including the different behaviours, formats and creative mechanics of each platform
  • Good knowledge of social trends, creator culture, communities, platform developments and digital storytelling
  • Experience translating strategic or business briefs into production-ready creative concepts and evaluating copy, visual ideas, video concepts and edits from a social-first perspective
  • Experience presenting ideas and advising clients confidently, with strong written and spoken English and German

 

We would like to have you join our team for the long term. The position is initially a two-year fixed-term contract, but offers a clear prospect of becoming permanent.  

Company

About Oscar Bravo GmbH

Oscar Bravo is the trusted partner for Lufthansa Group, delivering digital marketing solutions driven by our passion for aviation. We create an environment for digital, creative, innovation-driven intrapreneurs who challenge the status quo in digital aviation marketing to serve travelers and drive Lufthansa Group's business growth. To achieve this, we leverage unique digital skills and diverse backgrounds to foster a community of diverse thinkers and doers. As an in-house unit of the Lufthansa Group, we act outcome focused and not profit driven focus on executing tasks and projects in the field of digital aviation marketing.
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