Corporate Design & Brand Manager (m/f/d)

  • Location

    Frankfurt / Main

  • Employment level

    Direct entry

  • Function

    Marketing

  • Working time

    Full time

The department is responsible for Lufthansa Cargo’s global communications and marketing strategy. As part of the Marketing team, you will play a key role at the intersection of design strategy, creativity, and international brand management. You will shape the visual identity of an air cargo company – from strategic development to the operational implementation of selected initiatives. 

The department is responsible for Lufthansa Cargo’s global communications and marketing strategy. As part of the Marketing team, you will play a key role at the intersection of design strategy, creativity, and international brand management. You will shape the visual identity of an air cargo company – from strategic development to the operational implementation of selected initiatives. 

Tasks

In a dynamic, interconnected environment, you will work with internal and external partners to develop our brand, manage projects, and personally implement design solutions. In doing so, you will ensure that Lufthansa Cargo delivers a compelling visual presence across all channels.

General Responsibilities

  • Managing multiple subject areas and delivering projects
  • Steering and continuously developing your area of responsibility
  • Contributing to and, where appropriate, leading projects

Specific Responsibilities

  • Ensuring the consistent application and development of Corporate Design across all communication channels (print, digital, social media, special formats, etc.)
  • Managing the visual brand in co-branding activities and partnerships while considering specific requirements
  • Managing, briefing, and quality-assuring external agencies, including budget planning
  • Advising internal stakeholders on translating content requirements into effective visual communication solutions
  • Independently delivering design and media production services under significant time pressure or limited budgets

Behind the scenes

Video: https://player.vimeo.com/video/693128045

Together We Move The World Around

Behind every successful shipment are people with experience, commitment, and team spirit. With state-of-the-art infrastructure and a strong commitment to quality, we ensure that our customers receive reliable service worldwide every day.

Responsibility. Trust. Collaboration.

These values define our daily actions. With passion and teamwork, we connect people, markets, and opportunities. Together with our customers, we create sustainable solutions and long-term success.

Shape the Lufthansa Cargo brand

  • A key role with high visibility and direct influence on the global brand perception of Lufthansa Cargo
  • Work in an international environment with a wide range of stakeholders and interfaces
  • Creative freedom to contribute your own ideas and actively participate in strategic initiatives

Together with a strong team

  • Collaboration with leading creative agencies and internal experts
  • A modern working environment focused on innovation, execution, quality, and teamwork
  • The wide range of employee benefits offered by the Lufthansa Group, including significantly discounted flights

Benefits

Vacation / Christmas bonus

Company pension plan

Company bonus (if applicable)

Flight privileges

Vacation / Christmas bonus, Company pension plan, Company bonus (if applicable), Flight privileges

Requirements

What You Bring

  • Strategic understanding of branding combined with design excellence and the ability to translate complex requirements into clear visual solutions
  • Completed university degree (ideally in Graphic Design) or a comparable qualification
  • Several years of experience in Corporate Design and Brand Management
  • Proficiency in common design and collaboration tools (e.g. Adobe Creative Cloud including InDesign, Photoshop and Illustrator, as well as Frontify, Canva, Figma or Miro) and an interest in applying AI solutions
  • Entrepreneurial mindset, high level of ownership, and strong execution skills
  • Confident presence with excellent communication and teamwork abilities
  • Strong analytical and conceptual thinking skills combined with a high degree of self-management
  • Business-fluent German and English language skills

Company

About Lufthansa Cargo AG

Lufthansa Cargo Aktiengesellschaft, headquartered in Frankfurt am Main, Germany, is a subsidiary of Deutsche Lufthansa Aktiengesellschaft. Lufthansa Cargo ranks among the world’s leading air freight carriers and currently employs about 4,150 people worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves around 300 destinations in more than 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by the Lufthansa Group and an extensive road feeder service network. The bulk of the cargo volume is routed through Frankfurt Airport.
www.lufthansa-cargo.de
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