Digital Sales Expert

  • Location

    Rome

  • Employment level

    Direct entry

  • Function

    Logistics / Cargo

  • Working time

    Full time

  • Publishing date

    02-20-2026

  • Application deadline

    03-06-2026

Drive Lufthansa Cargo’s digital growth as a Digital Sales Expert! Own the performance and evolution of digital sales products and channels. Boost personalization, conversion, and revenue by leveraging data-driven strategies. Be the key link between business, tech, and customer experience, delivering the right offers to the right customers at the right time.

Drive Lufthansa Cargo’s digital growth as a Digital Sales Expert! Own the performance and evolution of digital sales products and channels. Boost personalization, conversion, and revenue by leveraging data-driven strategies. Be the key link between business, tech, and customer experience, delivering the right offers to the right customers at the right time.

Tasks

Your main tasks include, among others:

  • Own the commercial performance of digital sales products, targeting capabilities, and distribution channels, with accountability for revenue contribution, conversion uplift, channel efficiency, and value realization
  • Define and steer an integrated targeting and distribution strategy, aligning customer segmentation, recommender logic, contextual offers, and channel prioritization
  • Manage the end-to-end lifecycle of revenue-critical digital products and platform integrations, including budget ownership and investment prioritization
  • Drive customer-centric personalization and contextual selling across digital touchpoints and indirect sales platforms
  • Steer data-driven experimentation and optimization, including A/B testing and KPI-based performance steering
  • Design, develop, and scale commercial data products 
  • Actively manage and further develop digital distribution ecosystems and platform partnerships
  • Coordinate cross-functional collaboration with Data, Tech, UX, Marketing, Pricing, Revenue Management, and Legal

Behind the scenes

Lufthansa Cargo

Lufthansa Cargo AG is one of the largest air cargo transport companies in the world and ensures daily that goods and commodities reach their destination safely and on time – no matter in what corner of the world.

Lufthansa Cargo

We make our employees experts in the fields of logistics and freight transport and offer them career prospects.

Requirements

The ideal Capacity & Revenue Optimizer should meet the following requirements:

  • Completed university degree in Economical Sciences
  • Fluency in Italian and English, both written and spoken
  • 8-10 years of professional experience in Digitalization, Digital Sales channels and/or online platforms, ecommerce, web marketing, B2B distribution websites, Digital Sales intelligence, analytics as well as Airline sales and distribution, Airline business development, Airline Revenue Management and Pricing
  • Strong knowledge of digital sales platforms, targeting and personalization mechanisms
  • Solid understanding of data-driven customer segmentation, recommender systems and performance measurement
  • Advanced use of analytical and reporting tools for performance steering and decisionmaking
  • Experience working with digital sales platforms and data-driven systems
  • Confident use of standard business software (MS Office, especially Excel and PowerPoint)
  • Must possess a legal work permit in Italy.

Company

About Lufthansa Cargo AG

Lufthansa Cargo Aktiengesellschaft, headquartered in Frankfurt am Main, Germany, is a subsidiary of Deutsche Lufthansa Aktiengesellschaft. Lufthansa Cargo ranks among the world’s leading air freight carriers and currently employs about 4,150 people worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves around 300 destinations in more than 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by the Lufthansa Group and an extensive road feeder service network. The bulk of the cargo volume is routed through Frankfurt Airport.
www.lufthansa-cargo.de
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