Are you curious about how brand strategies are developed in a globally operating aviation group? Do you combine strategic thinking, communication and organizational skills and creativity?

That's great! Then we invite you to help shape the brand strategy of the Lufthansa Group!

Are you curious about how brand strategies are developed in a globally operating aviation group? Do you combine strategic thinking, communication and organizational skills and creativity?

That's great! Then we invite you to help shape the brand strategy of the Lufthansa Group!

Tasks

We are responsible for the holistic brand portfolio of the Lufthansa Group and work closely with the brand managers of the individual airlines and Business Units, as well as the strategy and customer experience teams.


We are looking forward to your contribution!

  • You support the development of brand strategies and take over some tasks yourself
  • You are part of the team that organizes, prepares and follows up on workshops with other departments or brand teams, you have the areas of responsibility and are jointly responsible for the success
  • You take an active part in creative brainstorming processes
  • You will assist with various tasks and projects
  • You contribute to our daily business and administrative tasks
  • You support us in all areas and get a comprehensive overview of everything we do from research via developing strategies to ensuring that everybody is contributing to the Group brand

Behind the scenes

Deutsche Lufthansa Group

Collaboration & creativity are very important to us!

The internship is scheduled to start in February 2026 for 6 months. The internship will be compensated.

Benefits

Free parking

Cafeteria

Employee events

Flexible working hours

Free parking, Cafeteria , Employee events, Flexible working hours

Requirements

Do you enjoy strategic issues? Are you creative and communicative? And you like to take responsibility and drive topics forward independently?

  • You are at least in the 3rd semester of a degree program at the time of the internship
  • Enrolled for the entire duration of the internship (current certificate of enrollment and written proof of mandatory internship must be included with the application) or internship between the Bachelor's and Master's degree program (Gap Year)
  • Experience in brand, design, marketing, business strategy or similar and initial work experience
  • Analytical and conceptual thinking skills, as well as flexibility and quick thinking skills
  • Strong customer orientation
  • Ability to work independently, high motivation and initiative
  • Solution- and team-oriented
  • Fluency
  • Very good knowledge of German and English

Further information can also be found in our FAQs .

Company

About Deutsche Lufthansa AG

The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.
www.lufthansa.com
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