Bring your creativity to an international brand environment and experience how a strong global brand is continuously shaped and developed. At Lufthansa, you will collaborate with dedicated experts, gain exciting insights into strategic brand management, and build valuable hands-on experience at the intersection of branding, communication, and marketing.
Bring your creativity to an international brand environment and experience how a strong global brand is continuously shaped and developed. At Lufthansa, you will collaborate with dedicated experts, gain exciting insights into strategic brand management, and build valuable hands-on experience at the intersection of branding, communication, and marketing.
Tasks
Contribute bringing the new Lufthansa Group brand to life: Following its launch in December 2025, you will support the ongoing rollout and implementation across a wide range of projects, platforms, and touchpoints.
- Gain practical experience by conceptualizing and implementing brand management projects, including video productions, workshops, exhibitions, and learning assets
- Collaborate with external agencies and support creative briefing, feedback processes, and project coordination
- Manage, optimize, and analyze content within the Lufthansa Group Brand Hub, the central platform for brand guidelines and assets
- Support the preparation of strategic management meetings and contribute to day-to-day brand management activities
- Participate in internal communication activities by creating content and developing ideas for effective brand messaging
- Work closely with brand strategists, the brand design team, and external agencies to ensure consistent and impactful communication across channels
Behind the scenes
Benefits
Free parking, Cafeteria , Subsidized public transport, Special deals with selected partners , Employee events, Flexible working hours, Company sports / gym
Requirements
You are a team player with a high level of initiative and strong communications skills who feels comfortable in a dynamic environment with a wide range of tasks.
- You are at least in the 3rd semester of a degree program at the time of the internship
- Enrolled for the entire period of the internship (current certificate of enrollment and a written proof of mandatory internship must be enclosed with the application) or the internship between the Bachelor's and Master's degree program (Gap Year)
- At least one longer-term practical experience (g. an internship, working student position or similar), preferably in the field of marketing/brand management
- High level of commitment, independence and organizational skills
- Analytical and conceptual thinking as well as flexibility and quick comprehension skills
- Ideally, experience in creative projects, such as content creation, photo/video productions
Further information can also be found in our FAQs.
Company
About Deutsche Lufthansa AG
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