The Commercia/ Marketing Specialist supports the Head of Marketing and Head of Sales and Handling Italy in the implementation of marketing and communication activities in the Italian market, ensuring alignment with Lufthansa Cargo´s global marketing strategy. 

Sounds interesting? We are looking forward to your application!

The Commercia/ Marketing Specialist supports the Head of Marketing and Head of Sales and Handling Italy in the implementation of marketing and communication activities in the Italian market, ensuring alignment with Lufthansa Cargo´s global marketing strategy. 

Sounds interesting? We are looking forward to your application!

Tasks

Your main tasks include, among others:

  • Prepare marketing and communication activities in the Italian market, in alignment with global brand guidelines
  • Coordinate communications and advertising materials (content, visuals, messaging) to fit market specifics
  • Manage digital marketing activities, such as website content updates, digital content management, and the execution of email campaigns in line with global frameworks
  • Prepare briefings and coordinate with marketing agencies and external partners
  • Support sales-driven marketing initiatives such as local events, trade fairs, congresses and promotional activities
  • Track marketing KPIs, maintain marketing materials, and support ongoing optimization of local marketing activities

Behind the scenes

Lufthansa Cargo

Lufthansa Cargo AG is one of the largest air cargo transport companies in the world and ensures daily that goods and commodities reach their destination safely and on time – no matter in what corner of the world.

Lufthansa Cargo

We make our employees experts in the fields of logistics and freight transport and offer them career prospects.

Requirements

The ideal Commercial/Marketing Specialist should meet the following requirements:

  • Bachelor's degree required
  • Min. 5 years of relevant Marketing work experience
  • Excellent B2B marketing knowledge preferably in a local or regional role, with solid knowledge of brand implementation, digital content management (website, email campaigns), and hands-on experience with marketing tools
  • Experience in Air Cargo marketing is an advantage
  • Fluency in Italian and English, both written and spoken
  • Computer skills (MS office, Excel, Word & PowerPoint)
  • Skills: Analytical skills, Business sense, Cost consciousness, Reasoning Ability, Communication skills, Flexibility

Company

About Lufthansa Cargo AG

Lufthansa Cargo Aktiengesellschaft, headquartered in Frankfurt am Main, Germany, is a subsidiary of Deutsche Lufthansa Aktiengesellschaft. Lufthansa Cargo ranks among the world’s leading air freight carriers and currently employs about 4,150 people worldwide. Lufthansa Cargo focuses on the airport-to-airport business. The cargo carrier serves around 300 destinations in more than 100 countries with its own fleet of freighters, the belly capacities of passenger aircraft operated by the Lufthansa Group and an extensive road feeder service network. The bulk of the cargo volume is routed through Frankfurt Airport.
www.lufthansa-cargo.de
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