Team Lead – Customer Engagement (all genders) - Hybrid

As Team Lead – Customer Engagement, you will report to the Head of Digital Marketing and lead a 7-member team across two areas: CRM Marketing – planning, creating, and optimizing newsletters and campaigns to engage and convert customers; CRM Automation – building and optimizing automated, personalized customer journeys.

Facts

  • Location

    Cologne

  • Employment level

    Direct entry

  • Function

    Other

  • Working time

    Full time

apply

You will lead one of our customer-facing teams, shaping how millions of traveler's experience our brand. You will own the newsletter strategy, drive personalization and segmentation to maximize engagement, conversion, and loyalty, lead marketing automation innovation, and expand into new channels.

What you'll do

  • Lead, mentor and inspire the Customer Engagement team (Marketing & Automation Managers) to deliver outstanding channel performance and customer experiences
  • Own the newsletter channel strategy, including calendar planning, performance tracking, campaign optimization and content quality
  • Drive personalization and segmentation to deliver targeted and relevant messaging that maximizes engagement, conversion and loyalty
  • Collaborate with cross-functional teams to align messaging, ensure creative impact, and optimize channel capabilities, integrations and performance
  • Drive marketing automation by expanding personalization, trigger-based journeys and customer lifecycle programs
  • Introduce and scale AI-powered workflows to improve content creation, targeting, testing and reporting efficiency
We are dreamers, doers, and enthusiasts...!

Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers.

What you'll need

  • 7-10 years of experience in CRM, customer engagement, or lifecycle marketing — ideally within e-commerce, travel, or a subscription-based business
  • Proven leadership experience, with the ability to inspire and develop both creative and technical talent
  • Deep understanding of CRM systems and tools, and customer journey design
  • Experience with new channel implementation (e.g., WhatsApp, SMS, push notifications, in-app messaging) and omnichannel orchestration
  • Strong grasp of email marketing best practices, from content strategy to deliverability
  • Analytical mindset with proven ability to interpret performance data and translate it into actionable strategies
  • Excellent stakeholder management skills, able to align multiple teams towards a common goal
  • Experience with AI applications in marketing (content generation, predictive targeting, workflow automation) or the ability to quickly adopt and integrate new AI tools into workflows

What you'll bring

  • Entrepreneurial, results-driven, and customer-centric
  • Fluent in English; German proficiency is a plus.
About Eurowings Digital GmbH

We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

www.eurowings-digital.de
apply
Lufthansa Group
Zurück
zurueck