Lufthansa Group Customer and Brand Tracking (m/w/d)

This is an exciting opportunity to develop the customer and brand tracking for the largest aviation group in Europe, Lufthansa Group. As the Lufthansa Group, embarks on modernizing its Group brand, the goal of the Referent Customer & Brand Tracking is to drive the global tracking of customers, competitors and cultural trends and translate insights into brand strategy and tangible actions

Facts

  • Location

    Frankfurt / Main

  • Employment level

    Direct entry

  • Function

    Marketing

  • Working time

    Full time

  • Application deadline

    03-24-2025

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The Group Brand Strategy & Brand Management team drives four key strategic topics: 1) Brand Strategy & Measurement 2) Brand Management 3) Design & Visual Identity Development 4) Premium Project.

  • Establish group-wide methodology to measure the success of our brands
  • Set up new customer & brand tracking study (scope, RFP, manage agency, PMO)
  • Continuously manage new customer and brand tracking
  • Competitor tracking
  • Track industry & cultural trends
  • Set Global and local brand KPIs
  • Track brand initiatives and campaigns
  • Analyze cause-and-effect relationships with brand initiatives/campaigns
  • Make tangible recommendations to brand strategy team and the rest of the organisation
  • Brand tracking agency management
  • Build a strong internal brand insights community and ‘own’ the customer tracking agenda
  • Manage and drive a) customer research and b) research for B2B = non-airline brands
  • Develop brand value measurement

holiday / Christmas bonus, Company bonus (if applicable), Free parking, Lufthansa shares, Flight privileges, Canteen (subsidized by employer), Jobticket / Subsidized public transport, Discounts / shopping, Part-time models, Hybrid working possible, Flexible working hours, Doctoral studies / Master‘s degree / Ph.D., Lockers for cyclists / sportsmen, Have a shower, 13th monthly salary

We show Lufthansa Group in all its diversity

If you are enthusiastic about brand strategy, brand measurability and brand tracking within the company, then become part of our team. 

Please send your application and CV in English only.

  • +6 years background from brand research agency/corporate brand research department 
  • Subject matter expert in customer brand tracking
  • Analytical thinking
  • Can bring complex insights into tangible strategic actions and recommendations
  • Ability to translate customer insights and general trends into brand innovation ideas
  • Understands the myriad of ways brands can be measured including the strengths and weaknesses of different approaches 
  • Experience in managing research agencies
  • Ability to translate brand insights into measurable KPIs
  • Ability to strategically recommend how to deliver on KPIs based on customer brand tracking
  • Top class stakeholder management in complex organizations
  • Strong communications skills
  • Fluent in English (written and spoken)
About Deutsche Lufthansa AG

The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. It plays a leading role in its European home market. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.

www.lufthansa.com
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