B2B/B2C Marketing Expert
Hybrid Model (Remotely & Onsite)
Are you ready to elevate Lufthansa Group Airlines' brands and create marketing campaigns that inspire? Take the lead in driving sales and customer connections!
Apply now and shape the future of aviation marketing!
Facts
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Location
Johannesburg
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Employment level
Direct entry
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Function
Marketing
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Working time
Full time
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Publishing date
12-27-2024
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Application deadline
01-10-2025
Your main tasks include, among others:
- Contribute to regional/local B2C/B2B marketing plans, providing market insights for campaign development
- Develop and implement marketing activities supporting global and local sales strategies, including local events and communications
- Coordinate input from LHG partners (e.g. JV Partners) for central tools and platforms.
- Manage local marketing budgets, handle invoicing, and track spending
- Generate content on product developments, partnerships, and corporate responsibility for B2C/B2B marketing channels
- Perform monthly evaluations of marketing campaigns to ensure continuous communication improvement and achieve sales targets
- Handle B2C and B2B newsletters (e.g. eXperts) (if applicable)
* Participation in other duties as assigned
To be successful in this role, you will need to have a combination of the below requirements:
- High school certificate, A level/ Abitur or equivalent required
- Bachelor’s degree desirable
- Minimum of 5 years of proven experience in Marketing
- Fluency in English and French required
- German language skills desirable
- Computer literate as user
- Strong strategic and conceptual thinking
- Strong independent and proactive approach
- Strong decisiveness
- Excellent service / customer orientation
- Excellent innovative and open to change
- Excellent communication skills (verbal and written) / interpersonal skills
- Strong cooperation skills/ team player
- Must possess a legal work permit in South Africa
- Assessment may be required
* CV/Resume, Motivation letter and reference list required
* Company will not provide relocation assistance
The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. It plays a leading role in its European home market. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.
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